Layout & Adson July 11, 2011 at 1:26 AM
Among the many thing that you will have to decide on, you will need to choose your Layout. The most common that I see is Comic in the middle with a sidebar on either side. We are doing something a little different. Comic on the left, one side bar on the right, and Sidebars on either side of the blog.With this layout, we are able to have a higher resolution for the comic itself, while still leaving space for Ads. Yeah we have ads, gotta start making money somehow, and the best way is to have a couple adds on the site. The sidebar to the right of the comic is going to have our Project Wonderful ad as well as some other undetermined content, probably links. Below the blog, and the Sidebar to the left of the blogs has google adsense. We’re trying not to clutter up the pages with ads, we need to make money, but not at the cost of having our site look like a billboard.
We are starting out with only 2 ad sources: Google Adsense, and Project Wonderful.
The first, Google Adsense, is and easy program to get in on. All you need to do is have a site, and sign up at google.com/adsense. So far we haven’t made a dime, but that’s just because we don’t have 10s of Thousands of page views per day, you guys are awesome but there aren’t that many of you yet. Later on, we’re going to try to get into some other advertising group, but that’s not until we get enough Views and Unique views per day to qualify (So keep spreading the word on earsforelves.com )The second ad source that we’re going to be doing, once chapter 1 is complete, is Project Wonderful. Now the reason that we can’t do PW right out of the gate is because you need to have at least 25-30 pages, and have an established posting schedule that proves you’re worth their time. Project Wonderful is a great system developed by WebComic creators for WebComic creators. The concept is that once you are part of PW, you can bid on ad space on other member’s pages. This way, everyone can have a chance to get exposure to the fans of the larger sites like: errantstory.com, girlgeniusonline.com, or awkwardzombie.com. It’s a great way to put yourself out there even if you don’t have a ton of capitol. Most WebComic creators will keep some space for PW on their site even if they would make more from standard ads (Thanks Guys).The biggest thing about ads is how they are placed. You need to make sure that you don’t crowd your site with ads and take away from the reading experience, try to avoid vulgar ads, or moving/flashing ads, this will ensure that people’s attention isn’t completely drawn away from what you have them there doing in the first place.
Something that’s good about Google Adsense is that you can decide what kind of ads you want to run on your site. While this doesn’t really give you complete control over what companies will advertise on your site, you can at least control the category that it will pull from. What we have done is limited the type of ads to stuff that at least remotely relates to our site. This is why you might see ads for WoW, and not perfume. Google Adsense also scans your blog posts to figure out what types of ads it should generate in your site. So the types of ads you see on the main page this time, might show you something about advertising firms, or WebComic programs. Keep this in mind, you should write a lot in your blog, that way it will have more to filter through and get the right kind of ads that won’t look out of place. Last post I did was about CMS systems, and every time I looked at the site, it showed me something about CMS programs. Kind of creepy if you think about it.
I’m going to turn in now. Since the ads aren’t generating enough money to make this my full time job yet, I still need to get up tomorrow and make some money to help pay for Project Ears for Elves. But if you all spread the word about our site, we’ll be on our way to that magical hit count.
Edit: I posted this and went to the site to check how it looked and there… on the side… was an ad for Pet supplies. When did I EVER mention Pet supplies? Huh, go figure…